case studies
Case Study: Membership Drive Success at The Eastern Golf Club
Challenge:
The Eastern Golf Club wanted to grow its membership base with clients who would seamlessly integrate into the club’s community, ensuring the right fit while boosting revenue.
Solution:
Landing Page: We developed a highly engaging and conversion-focused page that highlighted the unique benefits of membership, showcased the club’s premium facilities, and included compelling calls to action.
Social Media Advertising: Using targeted campaigns on Facebook and Instagram, we strategically reached golfers aligned with the club’s values and lifestyle, driving qualified traffic to the landing page.
Results:
To date, 200+ new members have joined the club, representing a potential annual revenue increase of $417,000 USD
The campaign successfully attracted the right-fit clients, enhancing both the club’s community and its financial outlook.
This project showcases the power of strategic digital marketing to attract ideal members and deliver substantial, long-term value for golf clubs.
Case Study: Strengthening Member Communication Across Private Clubs
Challenge:
Many private clubs face the challenge of maintaining strong relationships with their members, particularly those living overseas or less frequently engaged. Clubs aim to enhance member loyalty, foster a sense of belonging, and ensure members feel connected to the club community.
Solution:
We implemented a multi-platform communication strategy designed to engage members and strengthen their commitment to the club:
Digital Magazine: Developed a high-quality, visually appealing magazine featuring club news, event highlights, and engaging member stories, providing value to both local and overseas members.
Interactive Content: Incorporated video updates from club management, interactive event calendars, and exclusive member features to create a dynamic communication experience.Regular Updates: Delivered consistent updates on club developments, achievements, and upcoming opportunities to reinforce members’ connection to the club.
Results:
Clubs have reported up to a 500% increase in open rates for digital magazines and email campaigns, reflecting a significant boost in member engagement. Members, including those overseas, expressed a stronger sense of belonging and appreciation for the club’s efforts to keep them connected.
This communication strategy demonstrates how leveraging innovative and consistent platforms can deepen member relationships, increase engagement, and highlight the value of membership in private clubs.
Case Study: Promoting the Melbourne Sandbelt to International Visitors
Challenge:
The Melbourne Sandbelt, a group of eight world-renowned golf clubs including Royal Melbourne and Kingston Heath, wanted to increase international awareness and attract visitors from key markets such as the USA, UK, and Europe. The goal was to grow visibility, engage ideal customers, and drive future bookings.
Solution:
We developed and executed a comprehensive marketing strategy tailored to position the Melbourne Sandbelt as a must-visit destination for international golfers:
Social Media Management: Took over all Sandbelt social media channels, curating high-quality content to showcase the unique appeal of each club and the collective prestige of the Sandbelt group.
New Visitor Channels: Created additional pathways for international visitors to discover and book experiences, including optimised website content and third-party booking integrations.
Targeted Advertising: Ran highly focused ad campaigns targeting affluent golfers in the USA, UK, and Europe, driving traffic to Sandbelt websites and booking pages.
Digital Magazine: Launched a quarterly digital magazine filled with stunning imagery, insider stories, and travel guides, distributed directly to tens of thousands of ideal international customers.
Results:
10,000% increase in views across all platforms, drastically expanding the audience for Sandbelt clubs.26,000% increase in interactions, reflecting deep engagement and a growing interest in the Sandbelt experience.Significant growth in international awareness and a surge in inquiries and bookings for 2025 and 2026, positioning the Melbourne Sandbelt as a premier golfing destination.
This campaign highlights the power of a targeted, multi-channel marketing approach to elevate brand awareness, drive engagement, and generate tangible results for elite golf destinations.
let's talk!
